Creativity, the Business Idea, and Opportunity Analysis:

During lecture on this week, Pn Rafidah explained to us about the creativity for business idea, and analysis the opportunity for the market.

As she explained, she told us new creative ideas are crucially important to start a business. There are different sources to get new ideas. Consumer, existing products and services, research and development, distribution channels and federal government. After getting new ideas, we need to generate it. In the businesses process, many challenges will occur. Every different problems or challenges have their own solution. I feel that creative problem-solving techniques especially the brainstorming and discussion among team members are quite important in business world. Besides that, Pn Rafidah gave us an assessment to brainstorm on “One Malaysia” iCAAP Competition 2009 after the lecture. We need to brainstorm the business idea with our group members on the four multimedia applications; Animation, Game design, Multimedia design, and Virtual Reality. I chose Multimedia design for business plan. Hopefully I can get more idea about multimedia design to build a business.

On the other hand, Pn Rafidah explicate to us about type of innovation that influence the buildup a product or service. There are Breakthrough, Technological, and Ordinary. Then, she talked about the E-commerce which is wide to be used in nowadays. Most of entrepreneurs have decided to run Internet operations. Hence, a good web site is very important for a company.

In this class, I have learned good ideas and problem solving are very important to start an entrepreneurship.